Pay Per Click

Increase website traffic very quickly by paid search engine advertising.

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Are you struggling to attract new website visitors, get your phone to ring, or get more foot traffic through your doors?

When you go to Google and other search engines and type in some keywords, the first results that appear at the very top – and along the right side - of the search results are paid ads.

So how do those ads get there and how does Google decide which ones you should see first?

That’s what Paid Search Management (pay-per-click or “PPC”) is all about.

Companies just like yours bid on keywords that are the most relevant to their specific products and services. These keywords allow those businesses to get their advertisements in front of precise, targeted consumers who are actively searching for the types of goods and services they offer.

What is PPC?

Pay per click (PPC) (also called cost per click) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements, also known as "banner" ads, are shown on web sites or search engine results with related content that have agreed to show ads.

Pay Per Click advertising is a faster alternative to better search engine exposure as opposed to relying on your own website to rank highly organically. In addition with PPC you may be able to bid on words that you can rank for organically.

Google AdWords is one of the most popular online advertising networks, but there are others to consider as well.

Why Paid Search?

89% of consumers use search engines for purchase decisions; this is huge.

Paid search management is one of the most cost-effective types of online marketing because it only targets those customers who already are raising their hands to indicate they are ready to buy. That’s not something a TV commercial, newspaper ad, or any other type of marketing can do.

Why is PPC important to my business?

89% of consumers use search engines for purchase decisions; this is huge.

Paid search management is one of the most cost-effective types of online marketing because it only targets those customers who already are raising their hands to indicate they are ready to buy. That’s not something a TV commercial, newspaper ad, or any other type of marketing can do.

Why does PPC make sense for any business ready to gain more online exposure?

  • It’s affordable and controllable; you only pay when your ads are clicked
  • You can set a budget that’s tailored to your needs and goals
  • You instantly get top ad placement giving you instant gratification and results

With a well-executed PPC campaign, you can expect:

  • Highly-targeted prospects
  • More search engine exposure
  • Higher conversion rates
  • More website traffic
  • More Leads and Sales

Can I just run my own PPC campaign?

Can you effectively manage a PPC campaign on your own? Businesses can certainly manage their own PPC campaigns, but many learn that to be successful, PPC requires constant attention and strategy. From identifying and testing the right keywords, offer descriptions, bid monitoring, ROI tracking, keeping up with the search engines and your competitors, PPC requires intensive management and analysis. What’s more, the market is constantly evolving so it’s important to be aware of new changes. Running effective PPC campaigns can be time consuming, so choosing to hire someone to run your campaigns for you can help you improve your ROI and save you money at the same time.

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