The key to website marketing success is search engine optimization, or SEO. Obviously, as a business owner, you want your website to be listed among the top search results when people search for something related to your products or services. While there are many ways to enhance the SEO of your website, it is important…

If you want to grow your brand with social media, it is going to take consistency, dedication, and expertise. More importantly, you need to have a solid social media marketing strategy in place before you do anything to ensure great results. Start with Your Business Goals in Mind You may be thinking about using social…

In order to increase your company’s online and offline visibility, you need to establish a consistent and authentic link strategy. Linking to and from websites related to your business and industry help build credibility and helps to lay a foundation of authenticity for both you and your business. But there’s a “right” way to do…

Think Google AdWords is a waste of money? If your ads haven’t been working out for you, it’s actually more likely to be because of something you’re doing wrong. Google AdWords has the potential to be one of your most powerful marketing tools. However, there are a lot of mistakes you can make which will…

Video content is one of the most-shared forms of content on the internet. The average person views more than 30 videos per month, and a well-made marketing video can garner millions of view on YouTube. That kind of exposure can improve your brand recognition, attract new customers, and increase your sales. The downside of video…

3 Facebook Ad Bidding Tips Think all you have to do to create successful Facebook ads is utilize a stand-out design and write killer copy? Think again… While the above is definitely going to help, it’s not going to do anything at all if you aren’t bidding properly. When done incorrectly, you could end up…